FTC Staff Warn Marketers of Healthcare Plans and Lead Generators Not to Deceive Consumers

Qué ocurrió

FTC staff sent warning letters to 25 companies that market or generate sales leads for healthcare plans, citing prior enforcement actions against alleged violators. The letters were issued during the open enrollment season to caution against deceptive advertising of plan terms.

Por qué es importante para la confianza y el cumplimiento

• Its status is published. It is enacted but may not be in force yet. Check the effective date before planning around it.
• The FTC is intensifying enforcement against deceptive marketing of healthcare plans, signaling heightened compliance risk for marketers and lead generators.

Who is affected

Recommended actions

1. Confirm handling of sensitive data categories meets the stricter rules.