Commission seeks feedback on advertising repositories under the Digital Services Act

O que aconteceu

The European Commission is calling for evidence to shape upcoming technical guidelines on advertising repositories under the DSA. The guidelines will require very large online platforms and search engines to provide public, easily‑accessible ad information. The consultation runs until 2 December 2026.

Por que isso importa para confiança e conformidade

• Its status is announced. It is not law yet. Track it, but do not treat it as an obligation.
• The feedback will influence how ad transparency measures are implemented, affecting platforms, advertisers and researchers.
• It relates to DSA. The regulations library explains what that law requires.

Who is affected

Recommended actions

1. Check that privacy notices describe the practices this addresses.
2. Inventory where this data is shared or sold and whether opt-outs are honoured.
3. Inventory AI or automated decision systems in scope and their assessments.