FTC and five states sue Hims & Hers for deceptive privacy, health data sharing and billing practices

What happened

The Federal Trade Commission filed an amended complaint adding five states as co-plaintiffs. The lawsuit alleges that telehealth provider Hims and Hers shared consumers’ sensitive health information with third‑party advertising platforms while claiming privacy protections. It also alleges deception about billing and cancellation practices.

Why it matters for trust and compliance

• Its status is filed. The case is still open; the outcome may change what it means.
• The action underscores enforcement of privacy and health‑data protections against deceptive telehealth practices.

Who is affected

Recommended actions

1. Check that privacy notices describe the practices this addresses.
2. Inventory where this data is shared or sold and whether opt-outs are honoured.
3. Confirm handling of sensitive data categories meets the stricter rules.